How Unique Parfum Used Heepr.ai to Find Qualified Event & Wedding Leads Faster
An Australian premium scent-experience studio tested a Heepr lead-research agent against the prospecting tool they already pay for — and got 25 verified event & wedding prospects, each with a fit rationale and ready-to-send outreach.
25 verified event & wedding prospects — with fit rationale, email copy and DM openers, validated by a real inbound lead.
Unique Parfum already runs a real outbound motion — they pay for Apollo, keep a CRM, and know their ideal customer. So when they joined the Heepr.ai beta, they could judge it against a tool they already use every day. Here is what happened when a Heepr lead-research agent built them a targeted event-and-wedding prospect list.
Buyer background
Unique Parfum is an Australian premium custom-perfume bar and olfactory-experience studio for corporate events, conventions, trade shows, brand activations, luxury weddings and private events. Guests craft their own personalised fragrance on-site and leave with a custom-labelled bottle tied to the event, brand or celebration.
With strong proof of concept — recognisable clients, event footage, testimonials and growing inbound demand — founders Anthony Baptista and Jordan M are now building a more predictable outbound sales system to proactively reach event managers, agencies, corporate brands, wedding planners and strategic partners.
The challenge
Unique Parfum needs highly qualified prospects who understand the value of an interactive, premium guest experience. The hard part isn't finding companies — it's finding the right companies, the right decision-makers, and the right reason to reach out.
They were already paying about $70/month for Apollo.io (~3,000 credits, roughly 333 contacts a month). Apollo surfaces contacts, but doesn't solve the deeper problem: which targets are best-fit, why they're relevant, what angle to use, and how to make the outreach feel personal rather than generic.
As Anthony explained, even with a template, personalizing outreach to 25–30 people takes three to four minutes each — and it gets strenuous once follow-up lists grow to 40 or 50. His strength is the conversation: “once I get contact with someone, it's game over.” The friction is the initial outreach and the ongoing follow-up.
The Heepr test
Through the Heepr.ai beta, Unique Parfum received a sales-prospecting lead list built from their buyer profile and business context: 25 verified leads (dated 26 June 2026), organised across corporate/event opportunities and wedding-related opportunities.
Crucially, it was more than contact data. For every prospect the agent provided the company, contact name, role, category, location, email, LinkedIn or social profile, niche, the reason the lead was a fit, an email subject line, email outreach copy, and a DM opener — a usable sales list, not just a database.
Deliverables
The list split cleanly across two buyer motions (specific prospects are kept private to Unique Parfum):
- Corporate & events — experiential agencies, event producers and immersive-experience studios, plus decision-makers at prestige beauty, banking, automotive and property brands preparing conferences, launches and brand activations.
- Weddings — premium planners, stylists, venues, photographers and referral partners working with couples who want a memorable guest experience.
And every prospect arrived ready to action, with:
- Company, contact name & role
- Category, niche & location
- Verified email + LinkedIn / social profile
- The reason the lead is a fit
- Email subject line + outreach copy
- A DM opener
Results
Jordan reviewed and vetted the list before the follow-up call, and his feedback was strongly positive. One of the event directors on the Heepr list had already reached out to Unique Parfum — which gave him confidence the targeting was accurate.
That was the key validation: the list wasn't just theoretically aligned with their ideal customer profile — it included a contact who had already shown real-world interest in the business. It moved Unique Parfum from broad prospecting to a focused, ready-to-action sales process.
Buyer feedback
You had actually one of the event directors that reached out to us already in there, so that's how I know it was pretty solid, the list. It's a pretty good list.
— Jordan, Unique Parfum
Product learnings
The strongest signal was that lead quality and targeting were genuinely useful — prospects the team could realistically vet, prioritize and contact. The outreach language also matched Anthony's style: he likes to “break the ice” with something specific (a LinkedIn post, a relevant detail), and said he could see himself using the suggested angles.
Asked whether a copy-paste-ready template would help, Jordan's answer was simple: “Yeah, for sure.” The value wasn't just the contacts — it was the combination of a qualified lead, the reason it fits, and a personalized outreach angle.
Next opportunities
Unique Parfum already pays for Apollo, so Heepr is positioned as more than another contact database. Apollo finds contact info; Heepr goes further — which prospects are worth contacting, why they fit, what angle to use, and how to open the conversation.
The clearest use case is an ongoing sales-support agent: surface new qualified leads each week, prepare personal outreach, support daily sales discipline, and reduce the friction of consistent follow-up. Anthony was enthusiastic about an agent running in the background finding companies and prepping outreach — “That would be cool.” The natural next step is an outreach-and-follow-up agent that keeps him consistent while keeping messages personal and brand-appropriate.
