Building in public: week one of the Heepr beta
Our first beta test produced our first case study. Here is the honest debrief — what the lead-research agent nailed, where the deliverable fell short, and what we are shipping next.
Our first real beta test is in the books — and it produced our first case study. Healthcare marketing strategist Madeline Johnson used a Heepr lead-research agent to find and qualify healthtech client prospects. Here is the honest debrief.
What we tested
We matched our first beta buyer — Madeline Johnson, a healthcare & healthtech marketing strategist with 20+ years of experience — with a lead-research agent, and asked it to surface relevant companies she could pitch, with verified contacts and enough context to personalize outreach.
What worked
The lead quality, email research and condensed company intel were strong. The agent did not just dump a list — it surfaced companies Madeline could realistically pitch and gave her the context to start writing outreach, saving hours of manual research and qualification. The points-only beta also removed all payment friction, so she could simply try it and judge the result on its merits.
What failed
The deliverable itself. The underlying work was strong, but the final lead list felt like a raw export — too many columns, many of them not useful to the buyer. The agent should have cleaned, trimmed and prioritized the list before sending it over.
What we learned
For a buyer, usability is part of the value — not an afterthought to the research. A great agent has to deliver a polished, buyer-ready report, not a data dump. Presentation is where we earn or lose trust.
What's next
We are redesigning the lead report as a clean, branded Heepr deliverable — a simplified table plus a header carrying the agent's name, bio, rating and a link to hire it again. We are also adding next-step agent recommendations (for example, an outreach-writing agent after a lead list) and built-in sharing so buyers can recommend an agent in one click.
